The Persuaders

1. I never knew how much science and thought truly went into marketing. I was surprised by the elaborate and complex process to making a marketing ploy. I believed that ads and billboards were put up to simply promote a product or service and get the name out. The truth is that many focus groups and presentations are done before a final marketing scheme is done. I never thought about the words used in ads, but there is so much thought that is put into just one sentence for a marketing ploy that stimulates a consumers brain to start working. It is a science that is used to grad and pull the concumer in.
When watching these clips I realized how much I actually rely on marketing to make consumer choices. Marketing is everywhere, on the streets, computers, television. The amount of it in our lives today is incredible. I think i over look how much is put into marketing because in our time we are suffocated by it so we have become immune to it. I watch tv and marketing for products is everywhere, but it no longer bothers us. Instead we embrace it because we as consumers want to know whats the new fad or style. It has just become a new part of our life that is only going to continue to grow.

2. On the topic of the amount of advertising we see in today's world I would say there is too much. However, there needs to be this much do to our life styles and although there is a large amount of advertising we do not complain because it is a part of our lives and we welcome it. In America many people want to have the latest trends and the best cars. Because of this advertising is growing and growing. People want to know whats out there and the only way companies can do this is by putting out advertisments in the most easily accessible places for consumers. Tv, papers and the streets we live and drive on are where these advertisments go. It has become a regular part of life so it is no longer a nuisance. The companies will continue to do what they are doing because as a whole our society has embraced this culture of marketing and purchasing with open arms. A large difference between society today from 20-30 years ago is that we are bombarded with advertising so we know exactly what is out on the market and where we can get it. Also, it helps the consumer compare and contrast prices or find out exactly what they want. Before shopping and going to a store was normal. Now people know what they want and go online to find it. It has changed our lives to a more fast paced attention grabbing society.