Thursday, December 3, 2009

Final Illustrator Ads Reebok and Nike

These are the two ads I selected. The first one was the nike bull that represents the nike bull line of athletic gear made by nike. It caught my eye so I decided to attempt and make it better. I added more color so that the image would pop out. I also added in text and the nike slogan in case some viewers were unsure of just the logo. I used the pen tool to create the nike logos and curved the sides to mimic the logo as best as I could. Once the logos were made I simply put them in a way that it created the bull as seen in the original image. For the eyes I used the sphere tool from the rectangle tool. After that I messed around with the strokes and effects to make the image mroe astetically pleasing.
My second image was for Reebok athletic company. The original image was the blue one. It seemed very simple and one dimensional. I wanted to make it so it was more vibrant and so that the lettering was popping out. Also i wanted the broken up circle to almost appear as a basketball type texture which I found in the effects tab. I used a drop shadow and a white color for the RBK, so it appears to be in front of the circle and shows the company clearly. As for the broken circle I made multiple vector shapes using the pen tool and once again moved them around trying to create a semi circle that flowed. Once it was made i copied it and used the rotate tool to get the other side. once messing around with the colors and effects my final product was made.
This was my first time using illustrator and i learned a good amount and my projects came out pretty much how i wanted them too from using what i knew how to from class and in the tutorials.

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